Affiliate Marketing Trends: What’s Happening in the UK and Globally


Affiliate marketing is a rapidly growing industry, with businesses and entrepreneurs all over the world wanting to jump on board. In the UK alone, affiliate marketing generated £8.9 billion in sales in 2019, and this number is only set to increase.

The Future of Affiliate Marketing

So, what does the future of affiliate marketing look like? One trend that is set to continue is the rise of influencer marketing. Influencers can promote products to their followers and generate sales through their affiliate links. Another trend is the use of AI and machine learning in affiliate marketing. These technologies can help businesses predict customer behavior and improve their marketing strategies.

Another trend to watch out for is the increase in mobile commerce. With more and more people using their mobile devices to shop online, affiliate marketers need to optimize their content and websites for mobile users.

Global Affiliate Marketing Trends

The UK is not the only country experiencing growth in affiliate marketing. In fact, the global affiliate marketing industry is set to reach $8.2 billion by 2022. One trend that is happening globally is the increase in affiliate marketing in emerging markets, such as China and India. These countries have booming e-commerce industries, and affiliate marketing is becoming a popular way to promote products.

Another trend is the rise of affiliate marketing in the travel industry. With more people traveling than ever before, affiliate marketers are partnering with travel companies to promote flights, hotels, and other travel-related products.


Affiliate marketing is here to stay, and businesses and entrepreneurs need to keep up with the latest trends to stay competitive. From the rise of influencer marketing to the use of AI and machine learning, there are plenty of exciting developments happening in the industry. By staying up-to-date with the latest trends, businesses can ensure they are making the most of their affiliate marketing strategies.

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