The Hottest Affiliate Marketing Trends in the UK and Globally


If you’re looking to stay ahead of the curve in affiliate marketing, it’s important to keep up with the latest trends. In this post, we’ll explore some of the hottest affiliate marketing trends in the UK and around the world, and how you can use them to your advantage.

Section 1: Increased Focus on Mobile

With more and more people accessing the internet from their mobile devices, it’s no surprise that affiliate marketers are focusing more on mobile. This means creating mobile-friendly websites, using mobile-friendly ad formats, and optimizing for mobile search. If you’re not already doing these things, now’s the time to start.

One trend we’re seeing is the use of mobile messaging apps for affiliate marketing. This allows marketers to reach their audience directly on their phones, with personalized messages and offers. If you’re not already using messaging apps like WhatsApp, Facebook Messenger, or WeChat, consider incorporating them into your strategy.

Section 2: Increased Emphasis on Video

Video is quickly becoming one of the most popular forms of content online, and affiliate marketers are taking notice. Video allows you to showcase products in a more engaging way, and can help build trust with your audience.

One trend we’re seeing is the use of influencer marketing in video. Brands are partnering with popular YouTubers and Instagrammers to create sponsored content that promotes their products. This can be a highly effective way to reach a new audience and generate sales.

Section 3: The Rise of Voice Search

Voice search is becoming more and more popular, with devices like Amazon Echo, Google Home, and Apple’s Siri leading the way. This means that affiliate marketers need to optimize their content for voice search, using natural language and long-tail keywords.

One trend we’re seeing is the use of voice-activated shopping. With Amazon’s Alexa, for example, users can order products simply by speaking to their device. This means that affiliate marketers need to be thinking about how they can optimize their products for this new way of shopping.


These are just a few of the hottest trends in affiliate marketing right now. By staying on top of these trends and incorporating them into your strategy, you can stay ahead of the competition and generate more sales.

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